Important and urgent: These tasks have important deadlines with high urgency—complete them right away.
Important but not urgent: These items are important but don’t require immediate action and should involve long-term development strategizing. Strive to spend most of your time in this quadrant.
Urgent but not important: These tasks are urgent but not important. Minimize, delegate, or eliminate them because they don’t contribute to your output. They are generally distractions that may result from the poor planning of others.
Urgent and unimportant: These activities hold little if any value and should be eliminated as much as possible.